Motorola Announces Exclusive Agreement with Adnan Sami
The deal also includes the license to embed exclusive Adnan content – such as screen savers and video clips of the star in action (with Amisha and Rani) – in Motorola handsets. The handset will have a huge 5” inch screen (for obvious reasons) and will come with pre-loaded tunes such as ‘Lift Karade…’ and ‘Tera Chehra…’ and 2000x2400 wallpapers (so that atleast half of Adnan can be seen on-screen.) Adnan, when contacted, commented, “ Waise bhi kafi time se kuch record deals nahi mil raha tha, phir mere dost halkat Pinto ne mujhe bataya ki Motorola was looking out for an artist to start a new ‘series’ of phones, so I stepped in. Actually, I stepped ON (giggles, shaking like a jelly) the Retail Marketing VP’s foot and he is still recuperating at the R.E.M hospital”. “You see, you see the pun – stepped IN, stepped ON, haan? haan? Damn, I’m so funny!!!”
The bed-ridden VP of Retail Marketing at Motorola Mobile Devices said, “We're very excited about this collaboration for ourselves, our customers and our consumers. Adnan Sami is a global XXXL icon and we look forward to working with him across a range of projects. In particular, we're delighted that he'll be using his immense popularity to help promote (MOTU) HIPPO."
The company has also entered into a joint venture with Wire Iron Plastic Steelpipe & Paper Products (WIPSPP) for an image makeover and a series of new ads. A new mascot will be unveiled; probably an overweight st.bernard running behind Adnan (wherever your elephant goes, our dog follows!) and the new adline is goin to be – HELLO MOTU.
- CruciFire (Correspondent, Unassociated Press)
