You get up early in the morning and find that your toothpaste tube is out. You squash it, roll it up and squeeze it to bring out whatever little is left inside so that there is an ‘optimum utilization’ of the available resources. After that, you sit to have your Maggi and all the while keep fooling around with its wrapper trying to find out the manufacturer’s name, country of origin and the marketer’s name for a business quiz. Your mom ‘delegates’ the buying of the groceries to you because she has run out of her ‘inventory’. Not wanting to venture out, you ‘outsource’ the job to your younger brother by explaining to him that it is your ‘non-core’ activity.
You wade through the pile of case-studies, exam papers and notes in your bedroom to finally reach to the PC and then sit down to do your projects. Just when it seems that the project is complete enough to be printed out, the printer just stops working! Now, what should you do so as to reduce your ‘lead time’ of taking out the printouts and the ‘crash the process time’ of reaching the college? You start off with a ‘mission’ to reach college from home with little (pocket money) ‘operating cost’ (because mom is trying to ‘cut costs’) , jump on your dad’s ‘capital investment’ (new bike) and off you go to the nearest BPO outfit – the printoutwalla. In your urgency to abide by your ‘targets/deadlines’, you fail to see thorough his effective CRM and subtle marketing strategies and end up increasing his net sales by 1% and gross profits by 0.5%.
You somehow reach college JIT (Just-in-time) for the attendance and escape being given a VRS to sit at home. The teacher gives back a ‘performance appraisal’ report (mark sheet) to the whole class and you pride on the fact that the ‘strategic alliance’ with your neighbour during the exams finally worked. You do your presentations cribbing about the PowerPoint version all the time, forget a classmate’s birthday inspite of having the phone chain and pick a fight with a popular friend for gaining ‘a share of the market’ (attention from girls) from him. After the class gets over, you calmly retreat to your residential resort wondering how the no of projects u do exceeds the no of movies and parties u go to and whether globalization was started by Mr. T.N.Seshan!
